So then what you are looking for is a SEM that offers SEO that can update the META tags in your HTML along with the addition of an XML file to get the PR for the ROI on the WWW, right?

O.K. Now what did he just say?

Below is a short list of web development abbreviations and acronyms that can be useful when relating to your web program manager.

A

AJAX - Asynchronous JavaScript and XML - A technique used to create dynamically-loading web applications. Allows a script to communicate with a server without reloading the current web page.

ASP - Active Server Pages - Microsoft’s server-side scripting language.

B

Blog is short for Weblog and is a Web page that has short, frequent updates made to it. Similar to a Web journal early Blogs were mostly published for personal use and sharing with other who have the same interest etc. Recently however Blogs have become very useful in promoting ones business by writing articles and comments and using key words that robots, spiders pick up within the content that links to their own web sites. Blogs are a great tool that can used for top search engine rankings.

C

CMS - Content Management System - Web applications that save website data in a database. Pages loaded from a CMS are dynamic pages, and not static pages (individual files saved on the server).

CPM - Cost Per Thousand Impressions - Advertising model that allows advertisers to set a flat price for 1,000 impressions (views) of their ad.

CPC - Cost Per Click - How much advertisers pay for a click on their ad.

CSS - Cascading Style Sheets - Language used to describe how a web page should be formatted. Allows complete control over most aspects of page design. CSS allows browsers to display Web pages exactly how the designer would like to display them. They allow for very specific control over the look and feel of a Web page.

CTR - Click Through Rate - % of visitors who click on an ad.

D

DHTML or dHTML - Dynamic HTML
This is a combination of the Document Object Model (DOM), Cascading Style Sheets (CSS), and JavaScript that allows HTML to interact more directly with the readers.

DNS-DNS (Domain Name System/Service) is an internet system/service that translates domain names like aeclassic.com into Internet Protocol IP addresses.

DOM - Document Object Model
This is the specification for how the HTML, JavaScript, and CSS will interact to form Dynamic HTML. It defines the methods and objects available for Web Developers to use.

F

Favicon -A favicon is a small graphic that is associated with a page or web site. The favicon allows the web developer to customize the site in the web browser, both in the tab bar that is displayed in many browsers as well as in the bookmarks when a site is saved.

FTP - File Transfer Protocol
This is used to transfer files from your computer to a remote server or hard drive or vise versa.

H

HTML - Hyper Text Markup Language - The language used to describe web pages.

Web pages are written in hypertext, this is not because the text moves quickly, but rather because it can interact (a little) with the reader. A book (or a Word document) will always stay the same each time you read it, but hypertext is meant to be easily changed and manipulated so that it could ultimately be Dynamic.

HTTP - Hyper Text Transfer Protocol - Networking protocol used for the world wide web.

It is standard method that the World Wide Web uses to send your Web page from it's home server to your Web browser. It is the way the "hypertext" (Web page information) is transferred to your computer.

I

IP-Internet Protocol (IP) address is a numerical identification (logical address) that is assigned to devices participating in a computer network utilizing the Internet Protocol for communication between its nodes. Although IP addresses are stored as binary numbers, they are usually displayed in human-readable notations, such as 208.77.188.166 (for IPv4), and 2001:db8:0:1234:0:567:1:1 (for IPv6). The role of the IP address has been characterized as follows: "A name indicates what we seek. An address indicates where it is. A route indicates how to get there."

J

JS - JavaScript - A widely used client-side scripting language.

JSP - Java Server Pages - Web pages with Java code embedded in them.

S

SEM - Search Engine Marketing - Includes a wide array of practices, like keyword research, search engine submission, and advertising.

SEM - Search Engine Marketer - A professional who practices search engine marketing.

SEO - Search Engine Optimization - The practice of enhancing a page to make it more “search engine friendly” for a chosen keyword phrase. Includes keyword optimization, HTML code correction, linking, etc.

SEO - Search Engine Optimizer - A professional who practices search engine optimization.

P

PHP - PHP Hypertext Preprocessor - An open source server-side scripting language commonly used on Apache servers.

PPC - Pay Per Click - Advertising model in which an advertiser only pays for a click through, and not for an ad impression.

PPI - Pay Per Impression - Advertising model where you pay per ad impression.

PPI - Pay Per Inclusion - Many search engines like Yahoo give you the option for paying for inclusion in the search engine index. Although it doesn’t guarantee good rankings, it does guarantee a quick indexing. PPI can also refer to paid-for web directories, where you pay for a spot on the directory.

PR - PageRank - The magical number that Google gives out to individual pages. Is part of Google’s search engine ranking algorithm.

R

ROI - Return On Investment - The end result of an investment, were you negative or positive? Generally written as a percentage.

U

URL - Uniform Resource Locator (some say Universal Resource Locator)
This is the Web page address. The Internet works very much like the post office in that it needs an address to send information to and from. The URL is the address that the Web uses. (www.yourwebsitename.com)

W

WWW - World Wide Web

X

XHTML - eXtensible HyperText Markup Language - The new version of HTML which is an extension of XML. Allows HTML to be parsed as XML.

XML - eXtensible Markup Language - A language used to describe data. This is a markup language that allows developers to develop their own markup language.

Resource Information: Wikipedia.org Jeremy Steele 2007, Jennifer Kyrnin

Webmister Moldy Marvin

Web Development Abbreviations & Acronyms

A

B

C

D

F

H

I

J

S

P

R

U

W

X